Article by Clemens Riebl


The importance of transparency in recruiting: Why employers should pay attention to the Kununu Score

The Kununu Score is a key figure that measures the satisfaction of employees in companies. It is calculated by ratings and comments from current and former employees on the Kununu rating platform. But how important is this score for companies in the recruiting process? In this article, we would like to address this question and go into the various aspects that play a role in the Kununu Score in the recruiting process.


What is the Kununu Score actually? is an Austrian platform where employees and applicants can submit their experiences and ratings about employers. Kununu is kind of an international variant of the platform.  

As mentioned at the beginning, the Kununu Score is a kind of performance barometer that is used by the Kununu rating platform to measure and publicly display the satisfaction of employees with their employer. The score is based on a scale of 1 to 5 (given in stars), with 5 being the best rating. The score is calculated on the basis of the ratings and contributions of current and former employees of a company.  

A clear rating of an employer that can be measured in numbers naturally has an effect on the outside world. Especially when this happens on a public and well-known site like Kununu. 

The effect of the Kununu score on job seekers

For job applicants, the Kununu Score is often a decisive criterion when choosing an employer. Through the public ratings and comments, they can get an idea of the work atmosphere, opportunities for advancement, and company culture. These Kununu contributions from employees of the company have a particularly authentic effect on potential applicants and give them the feeling of receiving insider information at first hand. If a company's Kununu score is high, job seekers are even more likely to decide to apply.  

A positive rating on Kununu can also help applicants prefer the company over other listings they have. This is because many applicants today place more value on workplace culture and work-life balance than on salary.


The importance of the Kununu score for companies

But the Kununu Score is not only important for applicants. It can also be an important tool in the recruiting process for companies themselves. A positive Kununu Score contributes to more job seekers applying for jobs. At the same time, companies can get valuable feedback on workplace culture and working conditions from their employees' ratings and comments on Kununu. Based on this, they can make improvements to increase employee satisfaction and retention, which in turn leads to better ratings and generates more applications. 

However, companies should not consider the Kununu score as the sole criterion in the recruiting process. Even if a company has a high Kununu Score, it may still not be a good fit for a particular applicant. Every person has individual needs and ideas of an ideal workplace. 

Beware of exaggerated scores

Of course, the higher the score, the better for the company. Nevertheless, a balanced, honest and authentic rating is more meaningful than an exaggerated rating. So it doesn't always have to be 5 stars.

Scientific studies show that the score does not always have to be maximally high in order to appeal to applicants. Therefore, glorifying fake reviews is strongly discouraged. Nobody's perfect, even negative aspects may be addressed now and then.  

Nevertheless, it is helpful in recruiting to have a good Kununu score. We will show you how to improve yours. 

How companies can improve their Kununu Score

If a company has a low Kununu Score, it may be an indicator that there is room for improvement in workplace culture and working conditions. However, there are ways to improve the score. Here are some steps employers can use to boost their Kununu Score:

1. Strengthen the company culture: A positive company culture helps employees identify with the company and feel comfortable. A company should therefore take care to create and maintain an open, appreciative and supportive culture. 

2. Improving employee retention: A company can improve its employee retention through targeted measures. This can include, for example, creating job flexibility, increasing salary, promoting work-life balance and supporting further training. 

3. Establishing an open feedback culture: A company should establish an open feedback culture in which employees can regularly express their opinions and ideas. For example, employee surveys or feedback meetings can be used to identify and exploit potential for improvement. 

4. Improving the onboarding process: A good onboarding process helps new employees to integrate quickly into the company and feel at home. An employer should therefore focus on a structured and well-planned onboarding process that provides new employees with all relevant information and resources. 

5. Active management of Kununu presence: Employers should actively manage their Kununu presence - for example, by regularly responding to feedback and ratings. For example, comment on positive posts and respond to negative reviews to clear up potential misunderstandings or announce improvements.

Our conclusion: A high Kununu score pays off - authentic reviews even more so.

Happy employees lead to more success in recruiting

In other words: Satisfied employees have a positive effect on recruiting. By implementing our measures, you increase the feel-good and satisfaction factor within your team. If this good mood can also be read on Kununu - all the better! 

Do you need support in recruiting? Contact us today - we look forward to taking over your personnel search! 



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